Start free and stay there until your audience outgrows it. Every number below is the limit the platform enforces, not a marketing approximation.
Publish your first course and see if this works for you.
Free
Free forever
For a solo creator selling to their own audience.
$24per month
$288 billed yearly — save $60
For a training team running programmes across a company.
$74per month
$888 billed yearly — save $180
For an institution that needs student records and sub-brands.
$207per month
$2,484 billed yearly — save $504
For organisations with procurement, residency or SLA requirements.
Limits are the same numbers the platform enforces — nothing here is marketing copy.
| Capability | Free | Creator | Team, most popular | Business |
|---|---|---|---|---|
| Platform | ||||
| Monthly active learners | 25 | 200 | 1,000 | 5,000 |
| Staff seats | 1 | 3 | 10 | 30 |
| Sub-channels | Not included | Not included | Not included | 3 |
| Data retention (months) | 12 | 36 | 84 | 120 |
| Audit log | Not included | Not included | Included | Included |
| Syndication | ||||
| Syndicated courses | 1 | 5 | 25 | 100 |
| List your courses to others | Not included | Included | Included | Included |
| Rebrand syndicated courses | Not included | Not included | Included | Included |
| Fork and edit a licensed course | Not included | Not included | Not included | Included |
| Content and media | ||||
| Published courses | 3 | Unlimited | Unlimited | Unlimited |
| Assessments per course | 2 | Unlimited | Unlimited | Unlimited |
| Certificate templates | 1 | 3 | Unlimited | Unlimited |
| Media storage (GB) | 2 | 50 | 250 | 1,024 |
| Largest single upload | 1 GB | 2 GB | 5 GB | 10 GB |
| Branding | ||||
| Logo and colours | Not included | Included | Included | Included |
| Custom domains | Not included | Not included | 1 | 3 |
| Remove InstinctHub branding | Not included | Not included | Included | Included |
| Send email from your domain | Not included | Not included | Included | Included |
| Selling | ||||
| Sales pages | Not included | Included | Included | Included |
| Custom landing page | Not included | Not included | Included | Included |
| Coupons | Not included | Included | Included | Included |
| Platform fee | 8% | 3% | 0% | 0% |
| Programmes | ||||
| Active cohorts | Not included | 2 | 10 | Unlimited |
| Learning tracks | Not included | 3 | 10 | 50 |
| Live events | Not included | Included | Included | Included |
| Student information system | Not included | Not included | Not included | Included |
| AI | ||||
| AI course assistant | Not included | Included | Included | Included |
| AI credits a month | Not included | 100 | 400 | 1,500 |
| Workforce and HR | ||||
| Employee records | Not included | Not included | Included | Included |
| Employees | Not included | Not included | 50 | 500 |
| Mandatory training | Not included | Not included | Included | Included |
| Performance reviews | Not included | Not included | Not included | Included |
| Recruitment | Not included | Not included | Not included | Included |
| Support | ||||
| Support | Community | Email (48h) | Email (24h) | Priority (8h) |